Reality TV Helps a Canadian Retailer
Learn how a Canadian grocery giant's partnership with a reality TV show inspired a successful multimedia marketing campaign.
View Article2013: Craft Bank Messages for All Devices
Use these five tips in 2013 to develop your message and grab your customers' attention on desktops, laptops, smartphones, and tablets.
View ArticleIn-Store Apps Winning Showroom Battle
In-store apps an effective tool for retailers fighting the showrooming battle, according to a new report.
View ArticlePut Your Store in Your Customer's Pocket
Camera-enabled smartphones and tablets support apps that turn these devices into portable pharmacies, shops, and banks.
View ArticleFacial Recognition + Geofencing = Highly Customized Marketing
Combining passive facial recognition and geofencing gives retailers a unique opportunity to create and deliver highly-customized offers via a user's smartphone.
View Article5-Way Facebook Cover Rule Changes Benefit Retailers
Facebook recently relaxed guidelines for account cover photos, giving retailers new opportunities to incorporate marketing messages, promotions, and key information directly into their Facebook page...
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